Video Promotional Poster

Initial 2-3 comprehensive layouts (“comps”) due Tuesday 4/6. These can be roughed together in Photoshop. Its okay to set type in Photoshop at this stage.

Final poster due: Tuesday, 4/13. Turn in final PDF, PSD (with layers), and Print

Imagine that your video is being screened at national short film festival. Create a movie poster to promote it. Think big. Your final design should consist of imagery, typography, and layout that compellingly sells your video. Think about the genre of your video (comedy, horror, drama, experimental, etc.) and how you might create a design that reflects that. Are there distinctive visuals from your video that you can riff on? What kind of typography will work best? Layout? It will be helpful to look at examples of existing posters within certain genres. A great place to do this is the website:

http://www.impawards.com/

Check out the categories "best" and "worst" from each year. You can learn a lot this way.

Your design should include all the appropriate details for a movie poster, such as title, tagline, actors, credits, images, etc., and should be as believable as possible. Use any and all of the techniques we have covered so far (and perhaps others you invent) to produce your final design. The image content should be created in Photoshop and/or Illustrator, using best practices, such as layers, adjustment layers, layer masks, etc. The final design and typography will be set in InDesign. Don’t work… we’ll go over that soon.

You will have three weeks to create this poster, so your final design should be appropriately developed. Think big!